HUNQ

HUNQ is a niche brand from Amsterdam, founded in 2021 by Hyun Yeu, who decided to encapsulate classic, masculine professional archetypes in perfumes – far from the office routine. The collection of neo-brutalist, minimalist bottles in heavy glass and clean, white labels is built around six "professions": #001 GARDENER, #002 BARMAN, #003 CARPENTER, #004 LIFEGUARD, #005 MECHANIC, and #006 BOXER.

The brand garnered industry attention already at Pitti Fragranze 2021, where the HUNQ team presented themselves in outfits corresponding to each archetype – gardener, barman, carpenter, lifeguard, mechanic, and boxer. Each fragrance is available as a 100 ml Eau de Parfum.

This is a proposition for individuals seeking distinctive, masculine niche fragrances with a strong, conceptual visual identity.