La Seconde Affaire du Pommier

La Seconde Affaire du Pommier is a fragrance publishing house founded by Etienne De Swardt—the creator of the cult brand Etat Libre d'Orange—together with Valeria Acevedo. Instead of a classic perfumery brand model, the project operates like an independent publishing house: each fragrance is created around a specific story, place, or mission.

The most well-known release is Le Dieu Cerf Saint Eustache—a perfume created for the Parisian church Saint-Eustache by perfumer Ralf Schwieger (Mane, New York), referencing the legend of Saint Eustace and the stag with a luminous cross between its antlers. The composition opens with an accord of bergamot, neroli, and galbanum, transitions through lavender and rosemary, to settle on a woody base of sandalwood, patchouli, and oakmoss. The second release, Mami Wata—Neo-Animism, continues the idea of fragrance as a carrier of spiritual and cultural narrative.

These are niche perfumes for people who seek narrative and context in a scent, not just a fragrance note.