Jijide

Jijide is an Italian-Chinese artistic perfumery brand, founded in 2016 in Milan by a group of friends who combine Italian and Chinese cultures—designers and entrepreneurs without formal perfumery education, but with an authentic passion for fragrance as a cultural medium. The name Jijide comes from Chinese and means a positive, energetic approach to life—joie de vivre in a Chinese way.

All Jijide production takes place within a 50 km radius of Milan (Made in Italy), and the fragrances from the Dialogue collection—including Grano, Terra, Riso, Oltre, Fuoco, and Dentro—are designed in pairs: two opposing, complementary facets of one theme, often created by perfumers new to the industry.

This is a brand for those who appreciate niche fragrances with a story about the dialogue of cultures and limited, artisanal production.