yDe

yDe is a Polish fragrance brand, a spin-off of the iconic Fridge — a project by Magdalena Beyer, an artist and pioneer of natural cosmetics in Poland, known for cosmetics sold straight from the fridge. In yDe, Beyer combines her experience in painting and cosmetology, creating perfumes like paintings — with a narrative, mood, and emotion instead of a classic fragrance pyramid.

All compositions are made exclusively from natural ingredients — essential oils, absolutes, and plant extracts, without synthetic substitutes. The name "yDe" itself is a phonetic spelling of the Polish word "idę" (I walk/go) — a manifestation of continuous movement and development. The collection includes fragrance-stories such as I have a knife in my hand, lost passenger, dirty soup, flowers in the ashes, and hunted rose.

This is a brand for those seeking Polish, entirely natural niche perfumes with a strong, artistic character.